Pima County Health Department (PCHD) received this large CDC grant to “establish a digital COVID-19 vaccine ambassador program featuring vaccine toolkits, mobilizing trusted opinion leaders to counter misinformation and disinformation.” It also included efforts to “establish an office of health equity” and “implement community rebuilding and resiliency initiatives aimed at addressing COVID-19 disparities among underserved and minority communities, co-designed and driven by community members.”

To help do this work, a “community advisory engagement committee comprised of community-based organizations, local tribal authorities, faith-based communities, business and labor groups, and advocacy organizations representing people with disabilities, older adults, LGBTQ individuals, and urban and rural primary care and community health service providers” will be established.